PROJECTS
Explore a collection of marketing consulting, brand strategy, digital marketing, and campaign development projects that showcase my approach to solving business challenges through research, strategy, and creative execution.
Explore an arrangement of my social media, logo design and other work!
Hand & Stone Massage & Facial Spa
Marketing Consulting Capstone
Developed a comprehensive marketing strategy to increase membership growth through customer research, audience segmentation, and integrated campaign planning.
Key Deliverables
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Market Research
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Audience Segmentation
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Marketing Strategy
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GLOW Campaign
Nöz Sunscreen
eCommerce • Brand Strategy • Shopify • SEO
Designed and built a Shopify storefront for Nöz, a sustainable sunscreen brand, by combining customer research, brand strategy, UX design, SEO, and conversion optimization to create a customer-centric shopping experience.
Key Deliverables
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Shopify Website
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Customer Research
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Brand Strategy
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SEO Optimization
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UX/UI Design
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Conversion Optimization
charity: water
Integrated Digital Marketing Campaign
Developed an integrated digital marketing campaign to introduce a new student-focused monthly giving program, combining landing page design, social media strategy, influencer marketing, and paid advertising to engage Gen Z audiences.
Key Deliverables
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Landing Page Design
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Organic Social Strategy
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Influencer Marketing
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Paid Social Campaign
Liquid Death
Integrated Advertising Campaign
Created a multi-channel advertising campaign for Liquid Death that combined creative branding, digital content, print advertising, and social media to increase brand awareness among Gen Z and Millennial audiences.
Key Deliverables
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Audience Research
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Creative Advertising Campaign
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Video Production
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Print & Digital Advertising
One Earth One Chance
Content Marketing & Nonprofit Strategy
Developed a content marketing strategy for One Earth One Chance, creating educational blog content and strategic recommendations to increase environmental awareness, strengthen community engagement, and position the organization as a trusted sustainability resource.
Key Deliverables
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Content Marketing Strategy
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Educational Blog Development
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Brand Positioning
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Community Engagement
