The Challenge
Hand & Stone wanted to increase membership growth while expanding awareness of its facial services. The project centered on identifying untapped customer segments and understanding the barriers preventing younger consumers from engaging with the brand.
The Solution
Our team developed a research-backed marketing strategy that included audience segmentation, positioning recommendations, and the creation of the GLOW campaign. The campaign focused on educating younger consumers about facial services through approachable messaging, targeted promotions, and digital engagement.
Deliverables
Marketing Consulting Capstone
Comprehensive research, customer insights, strategic recommendations, and the final consulting presentation.
GLOW Campaign Strategy
Audience targeting, messaging strategy, promotional tactics, and campaign planning were developed from the capstone recommendations.
GLOW Social Content
Creative social media assets designed to support the GLOW campaign across digital channels.
Skills Demonstrated
Market Research • Consumer Insights • Marketing Strategy • Audience Segmentation • Campaign Development • Content Strategy