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charity: water

Developed an integrated marketing campaign to launch The Spring – Student Edition, a monthly giving initiative designed to engage college students through digital storytelling, social media, influencer partnerships, and paid advertising.

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The Challenge

Create a campaign that would introduce a new donation program for college students while making charitable giving feel affordable, transparent, and personally impactful for a Gen Z audience.

The Solution

Designed a multi-channel campaign centered around a student-focused monthly giving program. The strategy included a dedicated landing page, organic Instagram content pillars, influencer collaboration guidelines, creator selection, and paid social advertisements that reinforced charity: water's mission while encouraging long-term donor engagement.

Deliverables

charity: water Integrated Marketing Campaign

A comprehensive campaign strategy featuring a landing page, social media content strategy, influencer marketing plan, and paid digital advertising designed to increase student participation in monthly giving.

Skills Demonstrated

Digital Marketing • Campaign Strategy • Social Media Marketing • Influencer Marketing • Paid Advertising • Audience Research • Content Strategy • Landing Page Design

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