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Liquid Death

Developed an integrated marketing campaign to launch The Spring – Student Edition, a monthly giving initiative designed to engage college students through digital storytelling, social media, influencer partnerships, and paid advertising.

Liquid Death Presentation.png

The Challenge

Develop a creative campaign that stayed true to Liquid Death's unconventional brand personality while increasing awareness and purchase consideration among Millennials and Gen Z consumers.

The Solution

Created a cohesive multi-platform campaign built around Liquid Death's rebellious brand voice. The project included audience personas, video advertisements, an audio commercial, print ads, billboard concepts, an infographic, and social media activation ideas designed to strengthen brand recognition and communicate the company's sustainability mission.

Deliverables

Liquid Death Integrated Advertising Campaign

A comprehensive advertising campaign showcasing audience research, creative concepts, multimedia advertising assets, and integrated marketing communications developed to strengthen brand awareness and audience engagement.

Skills Demonstrated

Creative Campaign Development • Audience Research • Copywriting • Graphic Design • Video Production • Audio Advertising • Print Advertising • Social Media Strategy

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